Who we are:
Goldfinch is a woman-led garden care firm operating out of Richmond, VA.
Founder, Sami Dean, developed a deep appreciation for gardening through a decade of designing, enhancing, and maintaining countless landscapes throughout central Virginia. Goldfinch Gardening was created in response to conventional landscape practices that have too long been the status quo.
At our core, we’re grounded in the understanding that every landscape functions as a vital part of our larger ecosystem. We strive to design and care for gardens in ways that promote ecological function and curate spaces that people genuinely love to spend time in.
While honoring the signature styles that have shaped our local gardens, we thoughtfully incorporate native plants, sustainable practices, and contemporary design into every project.
Our mission is to make ecological land care feel accessible, joyful, and rooted in curiosity rather than purity.
Meet Our Team:
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![A person wearing an orange jacket and camouflage hat is leaning forward on a wooden railing of a staircase, looking through binoculars into a lush green forest.]()
Sami Dean
FOUNDER
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![A smiling woman in glasses and a teal sweatshirt squatting next to a large beige flower pot filled with yellow flowers on a gravel surface outside a house with brick and light-colored siding. A red-leafed Japanese Maple branch extends over her head.]()
Spruse Dean
OPERATIONS
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![A young woman in a blue jacket and beige hat holding a notebook with handwritten notes and a plant diagram, standing outdoors among trees with autumn leaves.]()
Sarah Brazil
DESIGNER AND CREW
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![A person in a red winter jacket and hat taking a selfie on a mountain trail with snow, trees, and a distant mountain landscape in the background.]()
Maryse Nicol
CREW LEAD
